Antonio Fazio

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I never wish to be easily defined. I’d rather float over other people’s minds as something strictly fluid and non-perceivable; more like a transparent, paradoxically iridescent creature rather than an actual person.
(Franz Kafka)





“I never wish to be easily defined. I’d rather float over other people’s minds as something strictly fluid and non-perceivable; more like a transparent, paradoxically iridescent creature rather than an actual person.”
― Franz Kafka


︎ UPDATE IN PROGRESS
Sistem51


Product Identity Manual, second part.
Brand: Swatch
Project: Sistem51 (plastic)
Country: Switzerland
Released: December 13, 2011
Duties: Concept, Research, Form Study, Graphic Design, Product Design, Product Identity, Watch Movement Concept, Material Development, Packaging Design.
One of the greatest innovation of the Sistem51 is that all the visible parts of the movement can be printed in color. Like the movement construction concept (see  point 1.), the visual identity of the Sistem51 is also based on the Copernican revolutionary solar system.

The central screw represent the Sun from which all the planets and the satellites make their orbital rotation. The Dials and the Movement parts are always decorated with circular or spherical designs. Below, a part of the identity concept study.