Antonio Fazio

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I never wish to be easily defined. I’d rather float over other people’s minds as something strictly fluid and non-perceivable; more like a transparent, paradoxically iridescent creature rather than an actual person.
(Franz Kafka)





“I never wish to be easily defined. I’d rather float over other people’s minds as something strictly fluid and non-perceivable; more like a transparent, paradoxically iridescent creature rather than an actual person.”
― Franz Kafka


Sistem51

Product Identity, Familiarization manual, first part.
Brand: Swatch
Project: Sistem51 (Irony)
Country: Switzerland
Released: March, 2015
Duties: Concept, Research, Form Study, Graphic Design, Product Design, Product Identity, Watch Movement Concept, Material Development, Packaging Design.
The Vitruvian Man, Italian: Le proporzioni del corpo umano secondo Vitruvio or simply L’Uomo Vitruviano, is a drawing by Leonardo da Vinci around 1490. It is accompanied by notes based on the work of the architect Vitruvius.
The drawing, which is in pen and ink on paper, depicts a man in two superimposed positions with his arms and legs apart and inscribed in a circle and square. The drawing and text are sometimes called the Canon of Proportions or, less often, Proportions of Man.


The drawing is based on the correlations of ideal human proportions with geometry described by the ancient Roman architect Vitruvius in Book III of his treatise De Architectura. Vitruvius described the human figure as being the principal source of proportion among the Classical orders of architecture. Vitruvius determined that the ideal body should be eight heads high. Leonardo’s drawing is traditionally named in honor of the architect.

“Leonardo believed the workings of the human body to be an analogy for the workings of the universe.”


This modular layout is used as a reference for all the dials of the Sistem51 Irony Collections.
It allows a freedom in the design process and most importantly, a visual consistency for the different collections.

Left, the design and the printing zones obtained through the visual concept.