Antonio Fazio, aka “ato”, is an Italian art director and designer born in Switzerland in 1984.
A graduate of Eracom Lausanne (2010), he has lived, worked, and lectured across Paris, New York, and Milan, and is now based in Zürich. His work spans fashion, luxury, and sport, with clients including Prada, Versace, Maserati, Swatch, Hennessy, Adidas and the NBA.
© 2025 Antonio Fazio. All rights reserved.
Eterna / New SuperKonTiki
Introduction / Part 1
Country: Switzerland
Released: 2015 at Baselworld
Role: Watch Designer, Art Director and Consultant
Released: 2015 at Baselworld
Role: Watch Designer, Art Director and Consultant
Duties: Watch Design, Material Development, Product Identity, Packaging Design, Art Direction, Logo, Graphic Design.
On April 28, 1947, Thor Heyerdahl (1914-2002), Norwegian ethnographer, botanist, and zoologist, crossed the Pacific Ocean on a wooden raft, named KonTiki after an Incan Sun God, to prove that ancient pre-Columbian Indians of South America could reach Polynesia with the help of the Humboldt Current and the Passat wind. In addition to a hand-cranked radio for weather reports, he and the crew were equipped with six Eterna timepieces.
After 101 days and nights on the high seas, when they finally arrived in Polynesia, the voyage was declared a success.
Eterna designed a unique collection in honor of the dangerous adventure. Called KonTiki, the line has consistently been one of the brand’s most popular collections.
After 101 days and nights on the high seas, when they finally arrived in Polynesia, the voyage was declared a success.
Eterna designed a unique collection in honor of the dangerous adventure. Called KonTiki, the line has consistently been one of the brand’s most popular collections.