update in progress 64%

Product, Graphic, Drawing


Client
Her Line

Country: Australia
Released: January, 2017
Role: Co-Art Director with Lilya Turki
Duties: Concept, Art Direction, Logo, Graphic Design, Branding, Packaging Design, Digital.
Project
Logo and Graphic Standards Manual.

Her Line was created for the modern woman. Founded by Tuyen Nguyen and Michael Lim in 2014, the brand has since expanded its signature swim range to include ready-to-wear.

Through carefully considered fabrics and quality construction, each piece imbues a sense of timelessness and tactility and is inherently effortless and easy to wear.At the heart of the brand is a commitment to producing high-quality garments locally as each piece is designed and made in Australia.
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“I never wish to be easily defined. I’d rather float over other people’s minds as something strictly fluid and non-perceivable; more like a transparent, paradoxically iridescent creature rather than an actual person.”
― Franz Kafka