Antonio Fazio aka "Ato" is an Italian art director and designer, born in Switzerland in 1984. He studied graphic and product design at Eracom in Lausanne and graduated in 2010. He has lived, worked and lectured in Paris, New York and Milan and is now based in Lausanne. He collaborates with brands such as Prada, Versace, Maserati, Swatch, Hennessy, Adidas, the NBA and Eterna, to name a few.
© 2022 Antonio Fazio. All rights reserved.
Lvx Aeterna / Diploma Thesis Project
Research and Form Study / Part 2
Duties: Art Direction, Graphic Design, Photography, Animation
Symbols bridge the gap between the what we experience as reality in the physical world and what we imagine this experience is or could be. Symbols link the abstract world of ideas and the imagination with sensual experience. In other words, unlike other species, human beings have adapted to the physical environment by creating a dimension beyond physical reality – a symbolic universe that reaches beyond the external reality of the natural world. Human beings learned how to separate what they were experiencing in the moment from the meaning they attributed or associated with the experience.