Works (in progress)


Works (in progress)









Antonio Fazio, aka “ato”, is an Italian art director and designer born in Switzerland in 1984.
A graduate of Eracom Lausanne (2010), he has lived, worked, and lectured across Paris, New York, and Milan, and is now based in Zürich. His work spans fashion, luxury, and sport, with clients including Prada, Versace, Maserati, Swatch, Hennessy, Adidas and the NBA.






© 2025 Antonio Fazio. All rights reserved.

Antonio Fazio, aka “ato”, is an Italian art director and designer born in Switzerland in 1984.
A graduate of Eracom Lausanne (2010), he has lived, worked, and lectured across Paris, New York, and Milan, and is now based in Zürich. His work spans fashion, luxury, and sport, with clients including Prada, Versace, Maserati, Swatch, Hennessy, Adidas and the NBA.

Swatch S51 P. /
 2. Product Identity






Project Sistem51
“Product Identity” Manual, second part.
December, 2011.


        One of the greatest innovation of the Sistem51 is that all the visible parts of the movement can be printed in color. Like the movement construction concept (see  point 1.), the visual identity of the Sistem51 is also based on the Copernican revolutionary solar system.

The central screw represent the Sun from which all the planets and the satellites make their orbital rotation. The Dials and the Movement parts are always decorated with circular or spherical designs.
Here below: a part of the identity concept study.







︎︎︎ prototype ”suts401” / pre-production