Swatch S51 P. /
2. Product Identity
“Product Identity” Manual, second part.
One of the greatest innovation of the Sistem51 is that all the visible parts of the movement can be printed in color. Like the movement construction concept (see point 1.), the visual identity of the Sistem51 is also based on the Copernican revolutionary solar system.
The central screw represent the Sun from which all the planets and the satellites make their orbital rotation. The Dials and the Movement parts are always decorated with circular or spherical designs.
Here below: a part of the identity concept study.
︎︎︎ prototype ”suts401” / pre-production