Antonio Fazio

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I never wish to be easily defined. I’d rather float over other people’s minds as something strictly fluid and non-perceivable; more like a transparent, paradoxically iridescent creature rather than an actual person.
(Franz Kafka)





“I never wish to be easily defined. I’d rather float over other people’s minds as something strictly fluid and non-perceivable; more like a transparent, paradoxically iridescent creature rather than an actual person.”
― Franz Kafka

Swatch S51 P. /
2. Product Identity






Project Sistem51
“Product Identity” Manual, second part.
December, 2011.



        One of the greatest innovation of the Sistem51 is that all the visible parts of the movement can be printed in color. Like the movement construction concept (see  point 1.), the visual identity of the Sistem51 is also based on the Copernican revolutionary solar system.

The central screw represent the Sun from which all the planets and the satellites make their orbital rotation. The Dials and the Movement parts are always decorated with circular or spherical designs.
Here below: a part of the identity concept study.







︎︎︎ prototype ”suts401” / pre-production