Works (in progress)



Works (in progress)










Antonio Fazio aka "Ato" is an Italian art director and designer, born in Switzerland in 1984. He studied graphic and product design at Eracom in Lausanne and graduated in 2010. He has lived, worked and lectured in Paris, New York and Milan and is now based in Lausanne. He collaborates with brands such as Prada, Versace, Maserati, Swatch, Hennessy, Adidas, the NBA and Eterna, to name a few.





© 2023 Antonio Fazio. All rights reserved.


Antonio Fazio aka "Ato" is an Italian art director and designer, born in Switzerland in 1984. He studied graphic and product design at Eracom in Lausanne and graduated in 2010. He has lived, worked and lectured in Paris, New York and Milan and is now based in Lausanne. He collaborates with brands such as Prada, Versace, Maserati, Swatch, Hennessy, Adidas, the NBA and Eterna, to name a few.





© 2023 Antonio Fazio. All rights reserved.

Swatch S51 P. /
2. Product Identity






Project Sistem51
“Product Identity” Manual, second part.
December, 2011.



        One of the greatest innovation of the Sistem51 is that all the visible parts of the movement can be printed in color. Like the movement construction concept (see  point 1.), the visual identity of the Sistem51 is also based on the Copernican revolutionary solar system.

The central screw represent the Sun from which all the planets and the satellites make their orbital rotation. The Dials and the Movement parts are always decorated with circular or spherical designs.
Here below: a part of the identity concept study.







︎︎︎ prototype ”suts401” / pre-production