Object  + Visual 

Object + Visual

Swatch / Sistem–51 Irony

Introduction / Part 1

Country: Switzerland
Released: March 2015
Role: Design Coordinator of the Artistic and Technical development for the entire S51 Irony project.
Duties: Concept, Research, Form Study, Graphic Design, Product Design, Product Identity, Material Development.
Two years after the successful launch of the Sistem51, Swatch decided to create a metallic version called the “Sistem51 Irony”. Even if the movement and the watch shape were quite similar to the original version, the concept for this new model is inspired by a different story.