Antonio Fazio, aka “ato”, is an Italian art director and designer born in Switzerland in 1984.
A graduate of Eracom Lausanne (2010), he has lived, worked, and lectured across Paris, New York, and Milan, and is now based in Zürich. His work spans fashion, luxury, and sport, with clients including Prada, Versace, Maserati, Swatch, Hennessy, Adidas and the NBA.
© 2025 Antonio Fazio. All rights reserved.
Swatch S51 I. /
2. Dial & Pattern Study
This modular layout is used as a reference for all the dials of the Sistem51 Irony Collections.
It allows a freedom in the design process and most importantly, a visual consistency.
︎︎︎ The design and the printing zones obtained through the visual concept (see previous chapter).
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︎︎︎ example of possible dial and bezel variations.
︎︎︎ example of movement decorations.


