Swatch / Sistem–51 Irony
Launch Collection / Part 4






Country: Switzerland
Released: March 2015
Role: Design Coordinator of the Artistic and Technical development for the entire S51 Irony project.
Released: March 2015
Role: Design Coordinator of the Artistic and Technical development for the entire S51 Irony project.
Duties: Concept, Research, Form Study, Graphic Design, Product Design, Product Identity, Material Development.
“The designer must understand that form does not follow function nor does form follow a production process. For every use and for every production process there are innumerable equally attractive solutions.”
― Eva Zeisel
― Eva Zeisel